Many experts will say that an important part of having a good ecommerce SEO campaign is to have a domain name that is highly memorable and related to the keywords as it pertains to your ecommerce platform. However, you do not need to have a keyword focused domain name in order to be successful in your search engine optimization campaign. In this specific article we are going to focus on the nature of domain names and statistics as it pertains to the major search engines.
If you have not yet developed an ecommerce website then you may want to focus on acquiring a domain name that is relevant to the products that you are selling. There are still a number of unused and untaken domain names that you can still acquire. The alternative to acquiring a keyword specific domain name is to purchase a domain name from a third party. There a number of companies that specialize in maintaining portfolios of premium domain names – including sites that are specific to the industry that you intend to operate within. Again, it is not necessary to have a premium domain name in order to engage in a highly effective ecommerce SEO campaign.
The focus of these next few discussions is to be geared more towards major search engines in regards to e-commerce SEO. Through some of our discussions, we are going to focus on search engine optimizing your campaign for Google. This is primarily due the fact that simply, as it stands, Google controls approximately 65% to 75% of the search engine market of MSN, Bing, and Yahoo controls of smaller portions of the market.