If you are planning to buy a domain name, the first thing that you need to remember is that the domain name should be unique and short. Moreover, it should communicate the primary purpose or unique selling point of the business. It is worthwhile to note that while an already-famous offline business may still find success with its name as the domain name, a new or not-so-successful offline business should best include the most relevant keyword in the name. Furthermore, the complete process of domain name registration is an exhaustive one and therefore it is best to hire the services of a provider specializing in domain name registration.
Once the domain name has been finalized and registered, the next step before you is choosing web hosting solutions. The best thing is that some reputed domain registration providers also offer cheap web hosting services. Moreover, some of these providers even offer complete support for electronic commerce websites such as data security and protection measures like SSL certificate. These certificates assure site visitors that their personal and payment information is always kept safe and secure and the online business displaying it conforms to established data security norms.
It is always recommended that you cross-check the claims made by providers using different communication channels like email, phone, fax, etc. using different names. If you are receiving the same and satisfactorily replies, you can surely trust the provider but if you are receiving different and ambiguous replies to same questions, it is best to avoid providers offering such replies.
It is also highly suggested that you access some online domain registration and website hosting forums to find the real truth behind claims and services offered by the providers, so that you always make an informed decision and get the best value from money.
Before you select a provider, it is best to bring forward all your requirements and expectations before the provider and ask if there could be customizable and budget-friendly package to suit the specific needs of your business. Furthermore, it is also suggested that you have a clear and complete understanding of terms and conditions associated with the package and read the fine prints before awarding the domain registration and website hosting contract to a reputed and successful provider.
In short, it is best to go for a short, appealing, and unique domain name and enrich its visibility and credibility using reliable web hosting solutions and security measures such as SSL certificates.